This Hollister ad without a doubt is not selling clothing, considering the only clothing shown is the top of the girl’s bathing suit. Rather the ad is selling another lifestyle. It sells us the idea of being one of the beautiful people. In a round about way this ad says to us ‘Hey, come shop at our store and you will be beautiful, and maybe you’ll even meet another beaultiful person, and have a beautiful relationship, and you can play on a beautiful beach like we are.’ Hollister just sold you “beauty”.
